BrewedIt: Screen-Printed T-shirts for a Concept Coffee Chain

This independent project focused on branding through wearable design for a conceptual coffee chain I created called BrewedIt. The goal was to bring the brand’s identity to life through a series of original screen-printed t-shirt designs that combined illustration, typography, and a strong visual narrative.

I developed three distinct yet cohesive designs, each reflecting a different aspect of the BrewedIt brand—from bold, hand-drawn coffee iconography to playful slogans and graphic motifs. The aesthetic leaned into vintage Americana and a mascot-design style with a handcrafted twist, aligning with the values of the imagined coffee chain.

Using the screen printing process, I manually printed each design onto t-shirts, experimenting with color layering, placement, and ink textures. This hands-on production allowed for a deep engagement with the material nature of the project and emphasised the uniqueness of each piece.

The result is a small but impactful branded apparel collection that merges visual identity with tactile, real-world application, demonstrating my ability to translate brand storytelling into engaging, print-based merchandise